Work

Selected work.

A look at how we help swim, bike, run, triathlon, hike and outdoor brands launch, sharpen and grow in the UK.

An open-water swimmer in a black wetsuit and pink mirrored Buddyswim goggles, head and shoulders above calm sea

Buddyswim with FCUP Sports · UK market entry · 2026

Buddyswim enters the UK market

How Buddyswim, working with FCUP Sports, entered the UK open water market — building brand awareness and commercial growth through event partnerships, multiple retailers and a season-long sales presence.

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Four women in bright Zoggs swimsuits walking out of a lake after an open water swim, smiling

Open water swimming

Zoggs with Her Spirit · Brand positioning · 2022

Zoggs launches a thermal open water swimwear range

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Four laughing women by a lake wearing matching pink, navy and orange HUUB Her Spirit trisuits

Triathlon and cycling

HUUB Design with Her Spirit · Brand positioning

HUUB × Her Spirit women's triathlon and cycle range

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VOOM Performance podcast artwork showing a group of endurance runners and cyclists, with the line "Fuelling every body. Powering every goal."

Trail running and ultrarunning

VOOM Nutrition · Brand positioning

The VOOM Performance Podcast

VOOM Nutrition wanted more brand awareness and reach. Mel designed and hosts the VOOM Performance Podcast, an endurance and outdoor adventure show built around what its athletes care about.

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