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Case study · Trail running and ultrarunning

The VOOM Performance Podcast

  • VOOM Nutrition
  • Trail running and ultrarunning
VOOM Performance podcast artwork showing a group of endurance runners and cyclists, with the line "Fuelling every body. Powering every goal."

VOOM Nutrition wanted more brand awareness and reach. Mel designed and hosts the VOOM Performance Podcast, an endurance and outdoor adventure show built around what its athletes care about.

Client
VOOM Nutrition
Sport
Trail running and ultrarunning

  1. The challenge

    VOOM Nutrition wanted more brand awareness and reach among endurance athletes, beyond product launches and packs on shelves.

  2. What we did

    Mel designed the VOOM Performance Podcast and delivers it as host: a show exploring the people, stories and ideas shaping endurance sport, trail running and ultrarunning, with practical advice on nutrition, fuelling, injury prevention and training.

  3. The outcome

    Series one is out on Spotify, Apple Podcasts and YouTube, with guests including Renee McGregor, Sabrina Pace-Humphreys, Allie Bailey, Damian Hall, Sophie Grant and Paul Tierney.

The VOOM Performance Podcast is an endurance sport and outdoor adventure show, produced by VOOM Nutrition and hosted by Mel Berry.

A show athletes want to listen to

Rather than talking about the product, the podcast talks about what endurance athletes care about: the people, stories and ideas shaping endurance sport, trail running and ultrarunning. Every episode mixes inspiring athlete journeys with practical advice on sports nutrition, fuelling strategies, injury prevention and training philosophy. That gives VOOM a natural, credible place in the conversation.

Series one guests

  • Renee McGregor, sports dietitian, on under-fuelling: the signs, the risks and individualised nutrition strategies.
  • Sabrina Pace-Humphreys on gut health, hydration, perimenopause and managing nausea in ultrarunning.
  • Allie Bailey on mental health, sobriety and reframing failure as learning.
  • Damian Hall on longevity and building a training philosophy that lasts.
  • Sophie Grant (Woods) on her record-breaking 2,000km Via Alpina FKT across the Alps.
  • Paul Tierney on injury rehabilitation, strength training and the demands of long-distance mountain challenges.

Where to listen

The VOOM Performance Podcast is available on Spotify, Apple Podcasts and YouTube.

Listen on Apple Podcasts (opens in a new tab) ↗ · VOOM Nutrition (opens in a new tab) ↗