Milk by Michael Klim

milk

Project: To promote the new men's skincare brand, Milk by Michael Klim, in the UK market.

Milk was created by Australian swimming legend, Michael Klim, and it was launched into Boots in 2012. Very Berry worked with Milk on advertising, PR, sponsorship and an events strategy to help establish the brand as the latest must-have men's product. We also teamed up with a number of sporting ambassadors who could promote our campaign to our young male market.

Location: UK campaign

Date: Started 2012

Outcome: Media coverage and advertising in key publications across women, health and sport titles, impacting on sales.

Website

brett  grant