British Volleyball Cycle 250


Project: Cycle 250 was the launch of the Great Britain’s women’s volleyball team initiative called Money For Matches fundraising strategy, its aim is to raise money to enable the team to play more high quality international matches to ensure we have the best preparation to be successful in London 2012.

Location: United Kingdom campaign

Date: June - July 2010
Outcome: Extensive media coverage and substantial contributions through in kind support from brands such as Wiggle, Shepshed Building Society and DeVere Hotels

Media coverage gained:

The Guardian
Five Live
BBC Radio Derby
BBC Radio Essex