Boots Miles for Macmillan


Project: To use the London 2012 Olympics to enhance Boots' charity campaign: Miles for MacMillan
Boots wanted to look at ways of bringing their Miles campaign to life for both customers and staff. Very Berry came up with a campaign built around four London 2012 hopefuls; Hannah Miley, Jess Varnish, Sophia Warner and Jo Jackson. The campaign worked with the women on their journey to the Games and the miles they generated in the pool, on the track or in the velodrome. The Olympians also took part in events and spoke to staff about their preparations for London, inspiring more people to get fit and raise money for Macmillan.

Location: UK campaign

Date: Started 2010

Outcome: Increased media coverage for Boots Miles for Macmillan campaign and more staff and customers engaged in the project as a result