Compressport UK


Project: To raise the profile of the Compressport brand through sponsorship of events, athletes & PR.
Very Berry started working with Avalanche Sports Marketing  - the UK distributer for Compressport - in 2010 to launch the brand to the UK market. Our role was to identify the sports, devise and implement the media strategy, find the right athletes who would be our brand ambassadors and to target the events that we needed to sponsor and attend. Beginning with triathlon as our prime market, we have already reached our target as the number one compression brand.

Location: UK campaign

Date: Started 2010

Outcome: Number 1 compression brand in the UK