Milk Skincare


Milk & Co, a men’s skincare product developed by Aussie swimming legend Michael Klim, came to the UK in 2012, retailing at Boots. Very Berry has been instrumental in establishing the brand with the relevant UK media: a combination of sport, beauty and health messages,  targeting both men & women.

PR has been critical in getting the male fashion, health & beauty industry to try the product and recommend it to its readers. Our target market has been the sporty man and the women who buy for these men, so the PR and media campaign has reflected this. The campaign also includes a number of sports ambassadors who are helping us to create Milk’s sporty image.