The Avenger


Raceways Events created a triathlon, The Avenger, and approached Very Berry to help promote it to a wider audience. Coming from a running background, Raceways needed a company that could help them spread the message to the right audience as quickly and cost-effectively as possible.

With a limited budget, Very Berry focused on a media campaign. We marketed the event as something different for triathletes and helped to get excellent awareness across the media. We also worked with the Raceways team to create competitions, links with sponsors and packages for clubs.