ZEROD came to the UK in 2011 and Very Berry once again teamed up with Avalanche Sports Marketing, The UK distributer, to turn ZEROD into the triathlon suit worn by champions.

Relationships with the media and a thorough knowledge of garment technology were vital in demonstrating to an informed media that ZEROD was a superior product in the market. Very Berry also secured leading athletes to be the ambassadors of the brand, liaising both with the team in France and Avalanche, creating a unified voice.

Very Berry has also brokered a deal with Ironman UK & 70.3 and Ironman Wales to become the apparel sponsor. At the beginning of 2013, ZEROD became British Triathlon’s suit sponsor, supplying the kits for the GB Elite and Age Group Team.