Case Studies
Compressport UK
Project: Raise the profile of the Compressport brand through sponsorship of events, athletes and PR
Location: UK campaign
Outcome: Number 1 compression brand
Web address: http://compressport.uk.com/blog/
British Volleyball- Cycle 250
Project: Cycle 250 was the launch of the Great Britain’s women’s volleyball team initiative called Money For Matches fundraising strategy, its aim is to raise money to enable the team to play more high quality international matches to ensure we have the best preparation to be successful in London 2012.
Location: United Kingdom campaign
Date: June - July 2010
Outcome: Extensive media coverage and substantial contributions through in kind support from brands such as Wiggle, Shepshed Building Society and DeVere Hotels
Media coverage gained:
The Guardian - http://www.guardian.co.uk/sport/2010/jul/27/london-2012-olympics-womens-volleyball
Five Live - http://gbwomensvolleyball.co.uk/2010/07/audrey-cooper-on-radio-5-live/
BBC Radio Derby - http://gbwomensvolleyball.co.uk/2010/07/jenn-taylor-interviewed-on-bbc-radio-derby/
BBC Radio Essex - http://gbwomensvolleyball.co.uk/2010/07/rachel-newton-interviewed-on-bbc-radio-essex/
Website - http://gbwomensvolleyball.co.uk/
UK Sport - Paralympic Potential - Got Gold In You?
Project: UK Sport in conjunction with ParalympicsGB wanted to identify sportsmen and women with the potential to become Paralympic champions in 2012.
Location: United Kingdom campaign
Date: December 09 - January 2010
Outcome: Hundreds of potential champions signed up at http://www.uksport.gov.uk/pages/paralympic_potential and successful applicants were then invited to attend a Paralympic talent assessment day. Talent assessment days will take place between 20th January – 28th February 2010.
Adidas International – World Swimming Championships 2009
Client - Adidas International and UK
Brief - To identify high profile swimmers within the UK that can be used as 2012 ambassadors
Jo Jackson - World Championships 09 - 2 x silver medals and 1 x bronze medal
Ian Thorpe - We used Ian when he was in the UK as a mentor to the UK swimmers
The Outlaw Triathlon - Nottingham 2010
Project: To create a brand identity for the Outlaw Triathlon
Location: Nottingham
Date: October 2009
Outcome: A brand identity that will be used throughout
the marketing and communications campaign, at the
event and by sponsors and partners
Birmingham City Council
Project: To produce a bid document for the 2010 UCI Cyclocross World Cup to
British Cycling
Location: Birmingham
Date: July 2009
Outcome: This bid was successful and Birmingham City Council is now working
with British Cycling on its bid to the UCIBoots Executive Team
Boots Executive Team Cycling Event
Project: To create a cycling event for the Boots executive team that would link into the Boots Miles For Macmillian national campaign. Miles for Macmillan is a Boots companywide charity event that all staff members could get involved in. The aim is to clock up 290,000 miles at any pace, walking, running or even three-legged!
Location: United Kingdom campaign
Date: August 2010
Outcome: Successful event that to date and currently the Boots team have covered over 100,000 miles in the last 3 months.
Web address: http://www.bootsmilesformacmillan.co.uk
British Volleyball- Cycle 250
Project: Cycle 250 was the launch of the Great Britain’s women’s volleyball team initiative called Money For Matches fundraising strategy, its aim is to raise money to enable the team to play more high quality international matches to ensure we have the best preparation to be successful in London 2012.
Location: United Kingdom campaign
Date: June - July 2010
Outcome: Extensive media coverage and substantial contributions through in kind support from brands such as Wiggle, Shepshed Building Society and DeVere Hotels
Media coverage gained:
UK Sport - Paralympic Potential - Got Gold In You?
Project: UK Sport in conjunction with ParalympicsGB wanted to identify sportsmen and women with the potential to become Paralympic champions in 2012. Location: United Kingdom campaign
Date: December 09 - January 2010
Outcome: Hundreds of potential champions signed up at http://www.uksport.gov.uk/pages/paralympic_potential and successful applicants were then invited to attend a Paralympic talent assessment day. Talent assessment days will take place between 20th January – 28th February 2010.
Adidas International – World Swimming Championships 2009
Client - Adidas International and UKBrief - To identify high profile swimmers within the UK that can be used as 2012 ambassadors
Jo Jackson - World Championships 09 - 2 x silver medals and 1 x bronze medal
Ian Thorpe - We used Ian when he was in the UK as a mentor to the UK swimmers.
The Outlaw Triathlon - Nottingham 2010
Project: To create a brand identity for the Outlaw Triathlon
Location: Nottingham
Date: October 2009
Outcome: A brand identity that will be used throughout the marketing and communications campaign, at the event and by sponsors and partners.
Birmingham City Council
Project: To produce a bid document for the 2010 UCI Cyclocross World Cup to
British Cycling
Location: Birmingham
Date: July 2009
Outcome: This bid was successful and Birmingham City Council is now working with British Cycling on its bid to the UCI